Sunday, April 20, 2008

Groove the SPAM killer OR Reason no. 1,985,433 to use Groove

I have a customer who complained once again about the amount of spam that seemed to be distracting as the Montreal team was trying to collaborate with their colleagues in Boston on an SOP (Statement of Procedure). The biopharma industry is very much about collaboration; such is the history of scientists working the world over to find a cure for whatever has been ailing us. Unfortunately much of this is done via email and the caveat is while we can have nice neat folders that you can have your emails drop into automatically, it was getting overwhelmingly frustrating to try to sift through emails from new colleagues as new collaborators were added on a fairly frequent basis.
I had suggested that this is exactly where Groove shines. Opening a workspace for an SOP meant that the head of the project controlled contributors, content and it could be open to collaborators globally without having to worry about the network servers. The second important point was that as changes or messages came in they popped up in their own corner space and everyone was immediately able to view whatever it was that had been dropped into the workspace without opening anything! It was all encrypted. Research is an expensive business and having it secure is a priority.
What is popping up in Groove is priority items as determined by the user and this makes it far easier to keep people from being distracted by spam or searching for new colleagues. To this firm distractions caused by constant individual email filtering (getting people to use folders and rules doesn’t come easy nor is it useful with new people popping in and out the groups) was a concern. Productivity is first and foremost important in most people’s minds.
Finally when the SOP is finished and its time to move onto the next SOP there are important options besides the obvious ability to replicate the workspace. Documents can be moved to Sharepoint for retention and future workflow processing, they can be moved there to go through final approval processing, The workspace itself can be kept intact or revamped by adding or removing collaborators, and documentation, its name easily modified and new tools added or taken away (example calendaring, notes, pictures).
In a world where there are far too many distractions and spam a continual fight to control, Groove offers Spam free collaboration which is easier to ensure better productivity among its users.

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